Atlas: A Journey of Achievements
A man had a
dream. To provide quality bicycles to his countrymen at reasonable
prices. The man was Late Shri Janki Das Kapur. The dream : Atlas Cycle
beginning in an improvised shed at Sonepat. This was transformed
into a 25 acre factory complex in a record period of 12 months.
In the very first
year of operation 12000 Atlas Cycles rolled out of the plant.
Soon, the first consignment of Atlas Cycles was sent overseas.
Atlas has since then exported to over 35 countries.
By 1965, Atlas
had emerged as India's largest cycle manufacturer. Greater demand,
higher production and ever-expanding markets made Atlas a name to
It was time for
accolades. Atlas was presented with the FICCI Award for 'Best
Industrial Relations'. Atlas' growing importance in the
international arena did not go unnoticed either. Italy's Gold
Mercury International Award was conferred on Atlas. Subsequently,
At also received the prestigious EEPC Award for export excellence
for the year 198O-81 and several times later on.
and the constant quest for perfection continued. Atlas Goldline
was an instant success all over the country. Then came the
Funfleet range of sports bikes which took the market by storm. The
racer bike of international class, Atlas Pro-10, was the new breed
of cycles to roll out of the Atlas plant.
The honour of
being appointed official supplier of bicycles to the IXth Asiad,
at Delhi, added another feather to Atlas' cap.With growing demand
for its products came the need for achieving self-sufficiency in
specialised bicycle components.
To meet its
entire steel tube requirements the Atlas Steel Tube mill was set
up at Gurgaon.
Not only was
dependence on external suppliers broken but the stringent quality
controls, synonymous with Atlas, could be maintained.
kept expanding. A second cycle plant at Sahibabad raised the
production capacity to meet ever growing demand.
New entrants. At Atlas this is a process that never seems to stop.
An Atlas cycle to suit every individual taste and requirement. The
promise of Atlas. The dream of one man fifty years ago. The dream
continues. To clock new records, new innovations, new ventures.