Following closely on the foot-steps of his illustrious father Shri Janki Das Kapur, Shri Jai Dev Kapur worked hard to take Atlas to new heights of achievement year after year. He was pioneer in establishing, the Atlas Cycle Industries Ltd., Sonepat, way back in 1951 with completely indigenous know-how and expertise. Due to restructuring of the Atlas Group of Industries in 2003, Shri Jai Dev Kapur took as the President of Atlas Cycles (Haryana) Ltd. and headed the Sahibabad Unit (U.P), an ISO 9001-2000 certified company. Mr. Jai Dev Kapur was also the Director of Milton Cycle Industries Limited, Sonepat. He served as the President several times of All India Cycle Manufacturers' Association and Sonepat Productivity Council and fought for the cause of bicycle industry on various government forums.

It is because of his persevering efforts and farsightedness that Atlas is now one of the leading manufacturers of quality bicycles in India and is a name to reckon within the country and abroad as a producer of quality bicycles suiting the needs of the kids, the common man and the youngsters at an affordable price.

A firm believer in progressive management and scientific techniques, Shri Jai Dev Kapur led a number of Atlas export promotion delegations abroad. It is as a result of his efforts that Atlas has emerged as a leading exporter of bicycles and bicycles components. Today Atlas bicycles are being exported to over 35 countries.

Inspite of his administrative and executive pre-occupations, Mr. Kapur got associated with various charitable, religious and humanitarian works. He was the Chairman of Dewan Harnam Das Saraswati Devi Trust and Sheila Kapur Memorial Trust, Trustee of Shri Narsingh Das Hira Devi Trust, New Delhi and member of the governing body of Dharamshila Cancer Foundation and Research Centre, New Delhi. All these Trusts have been doing laudable work for the emanicipation of the poor, needy and downtrodden. Mr. Kapur was the Trustee and Secretary of Shri Swami Satyanand Dharmarth Trust, New Delhi. This Trust is engaged in the religious activities in the country.

Under his able leadership and guidance, Atlas cycles got a new look from conventional to more contemporary which reflects the culture of the company of being innovative and progressive.

Atals will always follow his illustrious footprints……