To face the challenges of global competition, a thrust on quality and constant innovation has been an integral part of the philosophy of Atlas. This stress on detail has resulted in Atlas taking a proud place amongst the well known brands in the world.

Domestic success led to international acclaim. Today, Atlas cycles as well as components are exported to over 35 countries, among them advanced countries like Italy, Holland, U,K.. Japan and Australia.

Recognized as leaders of the bicycle world, it was the next step for Atlas to start exporting expertise, lending know-how, and setting up bicycle plants in several countries. A company inspired by grit and nurtured by the will to excel. Atlas Cycle Industries Ltd. is today racing along in the fast track of success.