The Philosophy Behind Atlas
To face the challenges of global competition, a thrust on quality
and constant innovation has been an integral part of the
philosophy of Atlas. This stress on detail has resulted in Atlas
taking a proud place amongst the well known brands in the world.
Domestic success led to international acclaim. Today, Atlas cycles
as well as components are exported to over 35 countries, among
them advanced countries like Italy, Holland, U,K.. Japan and
leaders of the bicycle world, it was the next step for Atlas to
start exporting expertise, lending know-how, and setting up
bicycle plants in several countries. A company inspired by grit
and nurtured by the will to excel. Atlas Cycle Industries Ltd. is
today racing along in the fast track of success.